By establishing a dedicated mandate to support and validate early-stage business development efforts within RWS, we aim to systematically unlock opportunities for organic growth through new product-market combinations, whether in adjacent industries or entirely new sectors beyond our current core business.
Our strategic innovation efforts focus on areas where we identify significant, unmet market needs and, as part of the Beretta Holding Group, can apply our strengths and resources in a way that creates mutual value and enables the development of tailored solutions. We primarily focus on strategic search fields where the unmatched speed and reliability of pyrotechnics driven force utilization takes the edge off and makes a difference. These selected areas offer us the chance to maximize the value of our stakeholders while creating benefits for RWS.
When protection becomes entrapment, safety fails.Armor in Motion bridges this gap by providing controlled, safe separation mechanisms that allow for a reliable emergency exit while maintaining the structural integrity of the protective cell.
European defence needs independence: Our solutions close the gap in ITAR-free components for guided missiles—empowering sovereignty, lowering export barriers, and supporting a future-ready European defence industry.
Split-second action instead of costly consequences: Our ultra-fast pyrotechnic actuators protect critical industrial infrastructure from blackouts and failures—delivering millisecond-level shutdowns, decades of standby reliability, and strong ROI for operators of decentralised networks.
Strategic partnerships are key to impactful innovation.
Together with external partners, we unlock new potential for sustainable growth.
Vice President Sales / Research & Development
In New Business, freedom, expertise and entrepreneurial courage come together to create the innovations of tomorrow. Only those who evolve with intention today will remain relevant tomorrow—and can become market leaders.
Founded in 1886, RWS is now the European market leader in small-calibre ammunition as well as pyrotechnic elements and components—with 1,500 employees across two sites in Germany.
RWS GmbH is an innovation leader in heavy metal-free ignition elements and special applications. The company holds several hundred patents in over 35 patent families.
Our strategic innovation efforts focus on areas where we can be part of the solution to unmet market needs. We are currently concentrating on the following domains: “Armor in Motion”, “Missiles & Precision Guided Munition”, and “Critical Industrial Infrastructure”.
